Liu Xiang comes in new ad for sexual dysfunction treatment
Chinese ever hero and 2004 Olympic gold medalist Liu Xiang was made fun of by a men's health hospital, which used his Olympic photo in an ad to promote its treatment for male sexual disorders.
The ad features the star hurdler "sitting on the track looking upset and pained". The photo was taken from the 2012 London Olympics when he fell at the first hurdle in the 110m hurdles heat.
And the title of the ad in bold type reads, "Fall down right at the start! Premature ejaculation, man's unspeakable pain!"
Apparently, the hospital did not obtain Liu's approval to use his image.
Liu and his coach Sun now are considering whether to sue the hospital, according to the Yangtze Evening News.
The 2004 Olympic hurdles champion has been troubled by his foot injury since 2008. He pulled out of 2008 Beijing Olympics, and failed to finish a race again at the 2012 London Olympics.
h/o to May Daily
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