New York Plays Second Fiddle As Derek Lam Launches New Collection In Shanghai
Derek Lam and model in Shanghai (Image: Divia Harilela)
Held in partnership with Shopbop — which launched its Chinese-language site last year – Lam showed off his new 10 Crosby collection at a "New York-style" party at Unico restaurant on the Bund. Available exclusively online, the Shanghai debut was 10 Crosby's most overture gesture to the China market to date.
While Derek Lam is not the first to choose Shanghai for a global launch — Swatch kicked off its Kidrobot collection there last year — he is undoubtedly one of the best and brightest fashion designers to do so. And with plenty of leading local media figures and popular bloggers in attendance, the event garnered valuable attention on Sina Weibo, which bodes well for the collection's chances in China.
More on Derek Lam's 10 Crosby launch on the D'Vine.
Read More » Source
Comments